How Website Hosting Affects SEO

Gtmetrix

If you’re looking to rank your posts, pages or products in the top of search engines, you’ve undoubtedly read a lot about the SEO ranking factors, haven’t you?

Well, among all of them, have you read about how Website Hosting affects the SEO of your site? No? So…

… keep reading to know the top factors of hosting websites that may influence the ranking of SERPs.

Google announced that it will take Speed as a ranking factor.

Now you can understand how important is web hosting.

Well, website hosting plays a crucial role in the quality of your website or business.

Here are some things to consider while choosing a provider.

Performance

Generally speaking, the higher the amount of RAM, bandwidth and server processing power the better the performance of your environment.

On shared hosting, you have these features distributed, but on the dedicated server this doesn’t happen, they have the server and the resources only for your site.

Some optimisations can be made to have a positive impact on your website speed, such as using a content distribution network (CDN), Gzip compression, and optimising images.

Shared vs Dedicated

Shared site hosting has several sites on a single server, sharing the same resources, and for that fact may compromise the positioning of your website in search engines.

The disadvantage of shared website hosting compared to SEO is the poor performance caused on your site.

But on Dedicated Server you can experience better performances compared with shared hosting. This can have an impact on your search rankings.

You can also request a demo on a shared server and on a dedicated server to evaluate it.

Safety

The higher the risk of your site, the higher your chances of losing your search engine rankings.

This could be very risky and can take a lot of time to recover.

Opt for a secure provider, with reliable security measures, with specialists at your disposal and with managed services.

Uptime / Downtime

Is your website down? This might be a sign of untrusted website hosting.

In addition to damaging your sales, in case of E-commerce, the SEO will also be affected.

What happens is the following, when making a query on your site, the search engine finds no content and is notified, causing the page to lose Page Authority and Domain – relevance in SEO.

SiteSpeed

Site Speed is related to several factors, such as how it is coded, how complex is the website theme, optimisations, and hosting of sites.

The provider of your site can be optimised and with high performance (hardware and software) configurations, which can help you to improve the rankings.

Read More: Speed Up Your Websites With These Tricks

Site Hosting Hardware Configuration

Some hardware-level features that can improve the speed of opening your site. Try increasing these resources for better performance.

CPU
RAM
Hard Drives (HD or SSD)

Security Configuration of Websites Hosting.

Talking about SEO, we cannot leave our websites vulnerable.

Some security factors that make your site lose rankings in search engines,

Sending malicious emails
SSL Certificate errors
Site with Malware

SiteLock

To help protect your site, SiteLock provides complete protection of your site using the WAF – Web Application Firewall.

It identifies malicious files (malware). It also scans all files from your website hosting to find threats.

Tools to test the speed of your site
You can check the loading speeds of your site pages with these separate tools:

PageSpeed by Google
Pingdom
GTmetrix

These tools can also show, what is making your website slow and you can optimise according to the suggestions

Conclusion

Now that you know that website hosting affects website performance and hence SEO, it is important to remember the Insights:

  • The factors for this happen performance, security, type of hosting, Uptime / Downtime and Server Location.
  • Your site’s load time needs to be optimised.
  • Compare website hosting.
  • Prioritize Security and Performance.
  • The cheap is expensive.

Evaluate the web hosting service very well, do tests, ask questions and do not look for the cheapest solution.

This choice has a big impact on your business, both on your site, and on marketing and sales.

If you are looking for some help on your site Contact Dsquad, and we can help you with the best hosting Provider

8 thoughts on “How Website Hosting Affects SEO

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    Looking through this post reminds me of my previous roommate!
    He continually kept preaching about this. I will send this article to him.

    Pretty sure he will have a good read. Thanks for sharing!

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