Backlinko recently carried a voice search analysis that aimed to answer a few of the biggest questions in SEO now: How is it that people optimise for voice search?
Voice search optimisation is not necessarily new in the industry. However, as the technology continues to grow and expand its applications, there is always more we could learn how to improve industry best practices.
To help those in the Digital advertising industry response this voice SEO optimization query, Backlinko analysed 10,000 Google Home search outcomes and came back with some pretty interesting findings.
We have listed the top discoveries from the Backlinko research that stood out the most:
PAGE SPEED IS IMPORTANT
Google has been supporting quicker loading rates for many sites, and Mobile websites particularly. Page speed is an essential part of mobile optimisation. The Accelerated Mobile Pages (AMP) Project, as well as the “Speed Update” launch in July this season, are all geared towards faster mobile search experiences.
Voice search takes this into account as well, but at a more dramatic rate. Backlinko’s data found for voice results, the average Time to First Byte (TTFB) of a voice hunt outcome was just .54 seconds, and the average time to load a webpage was only 4.6 minutes. The latter statistic is shocking compared to the global average of 8.8 minutes.
Google’s taste for pages which load faster makes sense — you do not need to wait around for your device to answer your question. Searchers want answers which are instantaneous, almost mimicking a real conversation with someone else.
SECURE YOUR WEBSITE.
Google likes to maintain its users and their data safe from external parties and is adamant about providing a more reliable world wide web with the forthcoming July 2018 Chrome 68 update.
Security appears to be much more significant for voice search results — 70.4 percent of voice search result URLs have adopted HTTPS. This is a significant difference to regular desktop results that just have 50 percent of URLs which are secure.
SOCIAL ENGAGEMENT IS CORRELATED.
Social media engagement has ever been believed to have some impact on a page’s SEO, although it is never direct. Backlinko’s study has shown that the correlation: the typical Facebook share count for a voice hunt outcome is 1,199.
This usually means that high-value and thoroughly shareable content pieces perform better than their not-so-popular counterparts.
MAKE CONTENT EASY TO READ.
Content Marketing is an essential component of search engine optimisation. However, you can’t just write anything and expect to rank highly on the SERPs, let alone on search.
It’s no secret that easy-to-read content is much more likely to work well in research (and in general) since you may reach a more extensive audience base without sacrificing content quality.
Backlinko has verified this for voice hunt: the average Google voice search result sits in a 9th-grade reading level. This implies children around the age of 14 should be able to comfortably read and comprehend your content to rank better in the search.
CREATE LONG CONTENT
Google loves content which provides value to the reader. Pages with higher word counts presumably supply a great deal of value, and answer more than one question about a particular topic. Our SEO Company bangalores page is one case of a long-form, high-value content page, whose span has helped it rank on the page for “SEO Company in Bangalore”.
In their study, Backlinko found that the average word count for a Google voice search results page is 2,312 words. This doesn’t necessarily mean that longer content is better, because voice search results are normally very short (the average is simply 29 words).
What they did conclude is that the more words or articles that you have, the higher your chance is to fit a searcher’s query or hunt intent. More information may then allow your page to rank for more voice hunts.
This blog article just contains a summary of Backlinko’s research analysis. Do not forget to check out their original post for much more intriguing voice search SEO findings.